Reports are surfacing that United Airlines is trying something new at Denver—placing priority tags on gate checked bags for first class and elite flyers.
This is a wonderful and cost-efficient idea. I fly, or at least used to fly, quite often on SkyWest/United Express from Burbank to San Francisco. The flight is always operated by a CRJ and if I had my larger carry-on bag, it always ends up gate-checked.
Upon landing in SFO, the routine entails lining up on the right side of the jetway and waiting as long as ten minutes for the carry-on bags to be brought up. Of course mine is always among the last to come out.
While it would only save a few minutes, I know I speak for my fellow elites: we would very happy to see our bags come out first. Little things like this foster loyalty and this extra touch would go a long way.
Those orange Star Alliance priority tags that are affixed to your bags when you check luggage used to mean nothing, but over the last couple years I have had occasion to check bags once in a while and have seen a marked improvement. Even on UA, priority bags have been coming out first.
Every minute counts and I hope this concept spreads to all United stations. I just wonder why UA didn’t think of this sooner!