U.S. companies are never hesitant to remind us of their support for Team USA in the biennial winter and summer Olympic games. Olympic logos tend to appear near the corporate logo and special ads are taken out as the games draw close. Airlines are in a unique position because they transport athletes and also have the ability to remind captive audiences locked inside a metal canister of this fact. To that end, United Airlines has produced three new promotional videos highlighting its role in the XXII Olympic Winter Games in Sochi, Russia.
As it turns out, the videos are very nicely done and I like them. I can understand that some might view the final video above as overly jingoistic, considering United serves 69 countries, not just the USA, but come on, it is a U.S. airline and I do not think there is any shame in rooting for athletes from your own country.