United Airlines has released another commercial narrated by Matt Damon, this time highlighting United’s extensive worldwide route network from the view of a lie-flat seat…or something like that.
It is by no means UA’s best commercial: it features a first person view staring up at many of the great cities served by United, then pans to the customer actually being supported by dozens of United employees of all stripes. As the man and his bag reach the destination, text reads, “Got your back__friendly”.
There are three things I like about the commercial. First, it nicely points out UA’s route network without even mentioning it. Second, it highlights that it is not just pilots, FAs, and gate agents that make travel possible, but the whole team who work down below and behind the scenes. Lastly, the “we’ve got your back” imagery is clever and vital for an airline hoping to secure loyalty.
A good commercial overall…I approve. What do you think?