United Airlines has introduced a new in-house show “that takes you inside how we get up in the air and down to business” called Big Metal Bird. The 3-4 minute program is lighthearted but instructive at the same time, explaining how United works and serving as a great marketing tool for the carrier.
Here is a promo video for the new series:
And the first two epsidoes have now been posted:
Big Metal Bird is hosted by Katie Nolan, who hosts another program on Fox Sports 1 called “Garbage Time”. She is joined by improv performer Rob Anderson and a cast of United’s own staff.
I’m curious to see how far United will go with this and I think it may have staying power.