SWISS, like many things in Switzerland, has a reputation for precision and quality. The national carrier has come a long way from its Swissair bankruptcy days and epitomizes what it means to be a reputable company. How does it maintain such an image? Primarily through its flight experience but marketing cannot be downplayed. You’ve got to check out this new video, which masterfully showcases the brand image SWISS is attempting to portray and deliver:
Does that not make you want to fly SWISS?
(tip of the hat to One Mile at a Time)