United Airlines has released a commercial highlighting its new Polaris Business Class product, which will begin to roll out later this year. The commercial is well-done with great music and visuals but the strangely exotic, British narration strikes me as odd.
Instead of Matt Damon, United’s go-to voice in its commercials, United has chosen gone with the “sophisticated” British voice-over artist, perhaps trying to imply that Polaris itself is sophisticated?
To push its “redesigned from Ahh to Zzz” slogan (underscoring that a “redesign” was necessary), United offers a mnemonic to better remember Polaris:
P = Permission to indulge
O = Out of this world
L = Loving the seasonal cuisine
A = Access to everything, including the aisle
R = Reclining in tailor-made bedding
I = I must be dreaming
S = So long, jetlag
The seat and soft product looks great to me and I cannot wait to try it. I have heard from a friend of mine who was part of the consumer test phase that the seats are a bit narrow, but I am still hoping for the best.
What do you think of the new commercial?