Sometimes I think I live under a rock…I can’t believe I only learned today of the “BA Magic” campaign by British Airways. These videos will make you cry.
Take the latest video, to start. British Airways fulfills the dreams of a 13-year-old battling cancer to be a flight attendant.
British Airways has stepped in to give a brave girl who has been treated for cancer the chance to fulfil her lifelong dream of becoming cabin crew. Thirteen-year-old Majorie Nakmulli-Mukiibi from East Ham in London has recently finished a gruelling course of chemotherapy for Hodgkin lymphoma, and while in hospital told her mother about her wish to experience life working at 30,000 feet.
Majorie’s dream came true when she was treated to what she believed to be a day out at KidZania London in Westfield London, Shepherd’s Bush, a children’s education and entertainment attraction that encourages children to experience different careers. Majorie was with her brothers and sisters, learning about what it takes to be a pilot or member of cabin crew, when Christabel Bigwood, a real-life member of British Airways cabin crew, walked in.
It’s a beautiful video:
But Wait! There’s More!
BA has already produced seven videos in the “BA Magic” series. You can view them all below.
More details on the BA Magic program here, including how you can take part.
Of course this isn’t the first ad campaign that British Airways has done well. I’ve lauded several in the past:
All I can say is that I wish British Airways onboard product was as inspiring as its videos!
(H/T: One Mile at a Time)