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Home » Travel » Richard Branson "Seriously" Considering a Fourth Airline Alliance
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Richard Branson "Seriously" Considering a Fourth Airline Alliance

Matthew July 10, 2010 3 Comments

Check out Wendy Perrin’s recent interview with Sir Richard Branson. The most interesting part of the discussion was Richard Branson saying he would "seriosuly consider" launching a fourth airline alliance.

The pickings are becoming slimmer as the "big three" continue to scoop up the unaffiliated, but if he could combine the Virign group with holdouts like Emirates, Malaysia, and El-Al, we’re looking at an alliance that will quickly outshine SkyTeam (obviously an Israeli-Arab alliance might be untenable).

And think of the potential new holy grail of mileage redemption: a trip on Virgin Galactic.

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About Author

Matthew

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 120 countries over the last decade. Working both in the aviation industry and as a travel consultant, Matthew has been featured in the New York Times, Chicago Tribune, Wall Street Journal, USA Today, BBC, Fox News, CNN, ABC, CBS, NBC, Al Jazeera, Toronto Star, and on NPR. Studying international relations, American government, and later obtaining a law degree, Matthew has a plethora of knowledge outside the travel industry that leads to a unique writing perspective. He has served in the United States Air Force, on Capitol Hill, and in the White House. His Live and Let's Fly blog shares the latest news in the airline industry, commentary on frequent flyer programs and promotions, and detailed reports of his worldwide travel. His writings on penandpassport.com offer more general musings on life from the eyes of a frequent traveler. He also founded awardexpert.com, a highly-personalized consulting service that aids clients in the effective use of their credit card points and frequent flyer miles. Clients range from retirees seeking to carefully use their nest egg of points to multinational corporations entrusting Matthew with the direction and coordination of company travel.

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3 Comments

  1. David Reply
    July 12, 2010 at 7:37 pm

    If this happens, perhaps each of the big 4 alliances could associate with one of the big 4 accounting firms. I’m sure Deloitte is looking for a new airline to contract with after dropping United.

    However I wonder if this possible alliance can compete in US markets? How many domestic flights can the average domestic business traveller expect to book on these limited airlines?

  2. mowogo Reply
    July 13, 2010 at 12:39 am

    Quite simply, this alliance could not compete in the US market if they relied only on legacy carriers. Really the only way to piece together a US presence would be a weird alliance with Alaska and JetBlue (since they would not want US to be the member for the US), which I doubt would happen. More likely I see if they start moving forward that LH will make some sort of offer that Virgin Atlantic can’t refuse.

  3. Matthew Reply
    July 14, 2010 at 2:44 am

    @David: You sound like an accountant!

    Your second comment is a good one, though. I could see Virgin America, Frontier, Midwest, Alaska, WestJet or Porter, and perhaps even Jet Blue (though LH might veto that) join, which would make it the alliance very strong in North America.

    @mowogo: We’ll see what Lufty does. It wouldn’t surprise me if they made a move on VS.

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