Swiss International Airlines has joined the blogging world.
Check out their new blog here.
In the innagural post, LX’s two-man blogging team, Christian and Parand, lay out this goal:
Having been active on social media platforms such as Facebook and Twitter for some time now, an experience that has been very enjoyable, we have come to realise that we need more space for the publication of detailed reports about life at SWISS. For this reason, we have decided to launch the SWISS Blog as a new channel that will serve as a complementary source of communication to standard media channels such as newsletters and press releases. The SWISS Blog will enable you to gain a greater understanding of how our company works. Content will include regular contributions from employees, who will offer their own personal travel tips and describe the nature of their daily work and the challenges they deal with…
I look forward to reading!
(tip of the hat to Kevin)