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Home » Continental Airlines » JetBlue Joins Southwest at Newark, Will Offer Daily Boston Flights
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JetBlue Joins Southwest at Newark, Will Offer Daily Boston Flights

Matthew September 1, 2010 5 Comments

In a move aimed to draw some of the limelight away from Southwest, JetBlue has announced plans to serve Boston next year from Newark’s Liberty International Airport. Right now, only Continental flies nonstop between Newark and Boston and commands a steep price for the short flight: $800+ for a r/t flight–if you purchase in advance. With JetBlue joining the fray, look for prices to drop, precipitously at first, but then to settle at much more competitive rate.

The move comes just days after Southwest announced its plans to begin serving Newark next year, after the airline picked up 18 slots in a deal with Continental.

The "Southwest Effect" and now the "JetBlue Effect" is coming to EWR! 

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Matthew

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 120 countries over the last decade. Working both in the aviation industry and as a travel consultant, Matthew has been featured in the New York Times, Chicago Tribune, Wall Street Journal, USA Today, BBC, Fox News, CNN, ABC, CBS, NBC, Al Jazeera, Toronto Star, and on NPR. Studying international relations, American government, and later obtaining a law degree, Matthew has a plethora of knowledge outside the travel industry that leads to a unique writing perspective. He has served in the United States Air Force, on Capitol Hill, and in the White House. His Live and Let's Fly blog shares the latest news in the airline industry, commentary on frequent flyer programs and promotions, and detailed reports of his worldwide travel. His writings on penandpassport.com offer more general musings on life from the eyes of a frequent traveler. He also founded awardexpert.com, a highly-personalized consulting service that aids clients in the effective use of their credit card points and frequent flyer miles. Clients range from retirees seeking to carefully use their nest egg of points to multinational corporations entrusting Matthew with the direction and coordination of company travel.

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5 Comments

  1. Fozz M Reply
    September 1, 2010 at 4:53 pm

    I’m curious to find out where Jetblue is getting all these slots for their service. Newark is already very slot constrained. Are they dropping some of their Florida flights?

  2. Matthew Reply
    September 1, 2010 at 5:09 pm

    @Fozz: Excellent point. I wanted to discuss that in my post, but none of the news stories mentioned where the slot was coming from. I assume they will not be getting any new slots from CO as part of the merger agreement, or else the news stories would have mentioned that.

  3. Fozz M Reply
    September 1, 2010 at 5:17 pm

    If new slots are coming out of somewhere, I’m sure Virgin will also have something to say about it. They’ve been trying to get slots at EWR with no luck.

    There are already a number of flights to the NYC area from Boston. And while CO does have a bit of a hold on EWR, remember they also have a lot of transiting traffic on that route. I would venture a guess that at least 50% of the traffic on EWR-BOS is connecting traffic. Back in the day, UA and AA also had EWR-BOS flights, but we see where that ended up.

    Between the shuttles from LGA and Amtrak, there are many other options that throwing four flights a day and having a minimal amount of connecting traffic at best, seems like a recipe for a failure.

  4. Randy Reply
    September 1, 2010 at 5:35 pm

    Regarding how JetBlue will launch new service from slot-constrained Newark, an airline spokesman said, “We’re finalizing details around today’s announcement regarding service between Boston and Newark. Expect more information as we firm up the schedule and move closer to our target launch date.”

    Jet Blue hasn’t loaded the May schedule yet so they probably will figure this out later. I would bet the announcement was to hopefully head off Southwest also entering the market.

    I used to do revenue management for United on the BOS-EWR route and we made plenty of money. CO refused to match our lower fares on our four daily flights, but retaliated in a lot of other Northeast to IAD market via EWR. (They won’t be able to ignore Jet Blue though.) The route was dropped to refocus planes on UA hubs as neither BOS or EWR was even a focus city and thus expendable.

  5. Matthew Reply
    September 1, 2010 at 6:20 pm

    @Randy: Great insight. I’ll look forward to more info from B6.

    Thanks for your comments.

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