British Airways is out with a new ad campaign geared toward the 2012 Summer Olympic Games in London and I like it a lot. It mixes a little humor with a little patriotism and does a great job of capturing the carrier’s extensive international route network.
After all the trouble BA had with baggage handling at Heathrow’s T5, the commercial also suggests that the kinks in the system have been ironed out and everything is now functioning smoothly. The duality of the phrase “We’re ready” is not lost on anyone who recalls the baggage fiasco that embarrassed BA in 2008.
Another great ad from British Airways!
(tip of the hat to Ghetto IFE)