United Airlines has a new commercial out highlighting its international route map through a light-hearted tale of a man trying to learn catch phrases in several languages. The ad is targeted toward New York City flyers and was filmed at Newark Airport.
I also like to learn a few phrases at least wherever I am in the world, so this ad struck a chord with me. Still, it seems a bit indirect in terms of distinguishing United Airlines from competitors. Matt Damon’s narration highlights all the international and U.S. destinations served by United, but route map alone is not enough, nor is the quick glance at the business seat a sufficient differentiator.
But it does seem that United is beginning to revert back to the ad campaign of yesteryear, at least in non-animated format, that tries to play on nostalgia and suggest that United is always there for you.
What are your thoughts about the new ad?