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Home » United Airlines » New (Humorous) United Airlines Safety Video!
United Airlines

New (Humorous) United Airlines Safety Video!

Matthew July 29, 2014 5 Comments

United Airlines has introduced a new safety video that for the first time incorporates some levity into what has been a serious, humorless public service announcement for at least the last two decades.

The video is not over the top like Air New Zealand’s many send ups, but does two things nicely – first, it brings some well-needed humor (cheesy, but cute) to an airline that is fighting a public image problem of being seen as unloving, unbending, and unfriendly. I loved the kangaroos looking up with concern as a FA mentions tearing the under-seat “pouch” (holding the life vest)!

Second, the video nicely showcases the diversity of United’s route network. This is accomplished in an indirect way in each scene of the video, yet demonstrates United’s truly worldwide reach – with service to all continents but Antarctica and an enviable international route map.

Best of all, no CEO Jeff Smisek in it! (not that he was ever in the safety videos)

Safety videos are one thing, changing the tone of the airline itself from “can’t do” to “can do” is quite another, and the safety video does not delve into that. With United finally reporting healthy financial numbers this quarter, the test ahead is not public reaction to the new safety video, but maintaining that profit while finalizing critical negotiations with the carrier’s labor unions that must leave workers (FAs especially) with a sense of goodwill, not animosity. And the matter of on-time performance, general friendliness of staff on the phone, at airports, and onboard, plus handling during irregular operations all needs more work than the safety video did.

I give United credit for a great new safety video. I won’t hide the fact that although United has been a tremendous disappointment of late, it is still my airline and I am rooting for its success – this safety video made my day.

And I am going to do a whole separate post on this, but did you notice the camera? Wow…

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About Author

Matthew

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 120 countries over the last decade. Working both in the aviation industry and as a travel consultant, Matthew has been featured in the New York Times, Chicago Tribune, Wall Street Journal, USA Today, BBC, Fox News, CNN, ABC, CBS, NBC, Al Jazeera, Toronto Star, and on NPR. Studying international relations, American government, and later obtaining a law degree, Matthew has a plethora of knowledge outside the travel industry that leads to a unique writing perspective. He has served in the United States Air Force, on Capitol Hill, and in the White House. His Live and Let's Fly blog shares the latest news in the airline industry, commentary on frequent flyer programs and promotions, and detailed reports of his worldwide travel. His writings on penandpassport.com offer more general musings on life from the eyes of a frequent traveler. He also founded awardexpert.com, a highly-personalized consulting service that aids clients in the effective use of their credit card points and frequent flyer miles. Clients range from retirees seeking to carefully use their nest egg of points to multinational corporations entrusting Matthew with the direction and coordination of company travel.

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5 Comments

  1. DavidB Reply
    July 29, 2014 at 5:06 pm

    Now we know there all the savings from removing pretzels from the back cabins went. Hope UA actually uses this one inflight!

  2. Jackson Reply
    July 29, 2014 at 6:14 pm

    I love it

  3. Daniel Reply
    July 30, 2014 at 5:00 am

    I suppose its better than the previous videos, though I was hoping to see UA do something that didn’t seem like a copy of the DL and NZ videos. (to be honest, those are actually interesting. this just seems like it drags on)

  4. Brad Reply
    July 30, 2014 at 5:28 am

    Its a big improvement on the previous edition, and other than the Flyer_Friendly stuff at the end, I enjoyed it. I’m a sucker for Rhapsody, and focusing on the global reach is a plus.

    It seemed a little long, but I appreciated the fact that actual flight attendants were featured. Either that or they hired some of the worst actors I’ve ever seen.

  5. Jeff Reply
    July 30, 2014 at 11:52 am

    Smart and funny

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