Ad analytics are getting better than ever, though I was shocked at one Lufthansa ad that has been plastering my screen the last 24 hours.
It started last night when I was on airliners.net and these two Lufthansa ads popped up:
I noticed the one on the right first and smiled. Indeed, I look forward to taking Augustine “birdwatching with daddy” one day. In fact, I can hardly wait. Interesting that Lufthansa had LAX-FRA fares when I have not been on the Lufthansa site at all recently to search — or even on Kayak or Google Flights.
Then I noticed the ad on the left and did a double take. Is this the best Lufthansa’s ad people can come up with? Ha, ha — yes, we all get the double entendre of the woman holding a piece of cake with the text stating, “It’s not cheating when on vacation.”
I am not offended by the ad but also do not find it a particularly clever way to sell airline seats…though I am talking about it now…
With sub-$200 fares to Europe popping up left and right, it is not like I am going to spend the kind of money anyway on a Lufhtasna ticket. That would be a crime.
But now these ads are following me around the internet! And a new one too–“Status: in a relationship with Europe.”
My advice to Lufthansa: market that you have lie-flats in business. Many clients still think you have the old seats. Market German hospitality and free alcohol to economy travelers. Leave the innuendo to Spirit and Ryanair.
Anyone else see these pop-ups?