Turkish Airlines is in trouble: there is no question about it. In the last year, Turkey has been rocked by multiple terrorist attacks and a failed coup attempt. Many don’t feel safe even connecting in Istanbul. I’ve still made the case it is safe to fly Turkish Airlines and now Morgan Freeman is as well.
In a brilliant Super Bowl ad, Freeman attempts to assuage concerns about the safety of the Turkish flag carrier…without ever mentioning the “s” word. Emphasizing the warm service, great seat, and extensive route network of Turkish, the biggest selling point of the ad is the man in the seat.
In documentaries, movies, and public service announcements, Morgan Freeman is the man who clams you down with his distinctly reassuring voice. To me, the message of the commercial is clear — if Turkish Airlines is safe enough for Morgan Freeman, it is safe enough for you.
I love Turkish Airlines. While I don’t dismiss the concerns of many of my clients who refuse to fly Turkish, I do pushback and urge them to reconsider whether they are truly making a rational decision in refusing to fly Turkish. In weighing risk and gain, the answer is clear to me: TK is worthwhile.
Does this ad help you feel comfortable flying Turkish Airlines?
> Read More: Is it Safe to Fly Turkish Airlines?