Keep an eye out for yellow cabs in New York City with electronic timers on them: it is part of United’s new ad campaign.
United Airlines wants to “dispel the myth” that a ride to JFK is quicker than a ride to Newark (EWR). To demonstrate this, it is using GPS real-time traffic data to “educate” the public about travel times between the two airports.
Here’s how United describes it–
United fitted 125 New York City taxis with GPS software to show a real-time comparison of the travel times between the city and JFK and EWR airports. The digital displays are synced with data from the Curb application and update in real time with every change in a taxi’s position and evolving traffic patterns. Working with Verifone Media and Kinetic, over 45,000 data points were analyzed to optimize the campaign in key areas within NYC. It represents the first time live traffic data has ever been used to dynamically display messaging on top of a taxi.
United has already invested millions of dollars in renovating Newark Airport and its partnership with OTG now provides ample new high-quality dining options in a terminal that used to be almost as bad as third-world Terminal E in Boston Logan (my opinion). While the two United Clubs are often crowded, a new Polaris Lounge is coming which should alleviate some overcrowding.
EWR vs. JFK
As for the Newark vs. JFK debate: I’m agnostic. Naturally, as a loyal United flyer I most often use Newark, but I’ve never found either airport all the difficult to get to/from Manhattan.
Obviously, the timer only boosts United’s case in certain parts of town, but the point is well taken. “New Jersey” is not some far off land: in many cases it is much quicker than going to Kennedy.
Uber, Lyft, and taxis may be viable options, but I agree with Travel Skills that New Jersey Transit is by far the best option to reach EWR from Manhattan. I’ll stick to that.
What do you think of the new United ad campaign?