Last year, SWISS announced an economy class buy-on-board program on longhaul flights. Food and drink would remain complimentary, but could be upgraded to business class-style food and alcohol for a fee.
My colleague traveled from Los Angeles to Zurich earlier this week in economy class. I helped him out with seat assignments prior to the flight and noticed the choice to purchase several meals.
Here’s a look at the menu.
SWISS BOB Meal Choices
SWISS offered six meals for purchase, ranging in price from 29USD to 49USD.
Enjoy quinoa with avocado and almonds. For your main course, we will serve you grilled salmon with curried coconut and lime sauce, rice and leaf spinach. To finish, we will delight your palate with a chia seed pudding with blueberry compote and chopped cashew nuts.
Japanese elegance above the clouds. As your starter, we will serve you crevette, tuna, salmon, nigiri and California roll with soba noodles in a Bentobox. Your main course will be chicken teriyaki with Japanese rice. At the end, we will delight your palate with a dorayaki with azuki cake.
Swiss Traditional Meal
Enjoy culinary traditions with a selection of Swiss cheeses and pear bread as your starter. For your main course, we will serve you Zürcher Kalbsgeschnetzeltes (a traditional Swiss veal dish) with rösti, vegetables and flaked almonds. The dark chocolate mousse with raspberry compote will have you in seventh heaven.
Your starter will be gravadlax with salmon tartar and fennel salad. The beef fillet with red wine jus is the main course, and it is served with potato gratin and seasonal vegetables. As the grand finale, you can delight your senses with our dark chocolate Opera torte.
Swiss Cold Cuts
Start your meal with a Swiss potato salad with Pommery mustard. For your main course, enjoy a selection of cold cuts with various cheeses, plus bread and mixed pickled vegetables. For dessert, you will be served carrot cake with Diplomat Cream (lighter version of crème patisserie).
Swiss bircher muesli, fruit salad and plain yoghurt, plus a selection of Swiss cheeses and cold cuts, grilled tomato and bacon, scrambled egg with chives and potato wedges. Served with Zöpfli, croissant, dark bread with butter, honey and preserves.
Alcohol was also available for purchase for 19EUR/bottle.
Food in SWISS Business Class is generally good and this certainly represents an upgrade from the complimentary economy class meal. Nevertheless, it seems far too expensive to me for an airline meal.