New dishes and cutlery. Better pillows. Menu cards…all in economy class. That’s right, Delta is making the onboard economy class experience even better next year on longhaul flights. But why?
Starting later this year, Delta will offer a number of changes to the onboard economy (“Main Cabin”) and Delta Comfort+ service:
In November, the airline will be launching customer experience menu cards, which will include information on timing for each service and details on the inflight food and beverage offerings. In December, the airline will launch new upgraded cutlery in the Main Cabin.
Continuing the expansion, the airline will launch upgraded meals and new serviceware on long-haul international flights in mid-2018. The new collection will include newly designed trays and upgraded rotable serviceware that will complement investments in meal quality to provide customers a restaurant-style dining experience.
In addition to the new serviceware and menus, Delta will be upgrading the Delta Comfort+ and Main Cabin pillows on all international long-haul flights, complementing other sleep experience investments the airline has made including sleep kits and upgraded blankets.
To be clear, I am elated by this news, especially if it causes American and United to match. I love that Delta is using some of its massive profits to invest in the economy class experience.
But what’s the business case for this? Furthermore, what does a “restaurant-style dining experience” really mean?
Rather than be a “Debbie Downer” let’s just wait and see. We see the new pillow pictured in the press release and that is at least a marked improvement from the paper-like slip cases currently used.
I’ll admit, I don’t understand why Delta would do this when times are so good. If I am playing armchair CEO, I’d be investing that money in a rainy day fund. But let’s recognize Delta for leading in onboard economy class improvements.
(H/T: One Mile at a Time)