I did not watch the Super Bowl yesterday, but I was monitoring for airline or hotel commercials. Once again, Turkish Airlines provided a memorable one.
Last year, Morgan Freeman did a superb job in emphasizing that Turkish Airlines serves more countries than any other airline. It was during a time in which recent terrorist attacks had scared many people away from visiting Turkey. Instead, the ad made a case to use Istanbul merely as a connecting point.
With Morgan Freeman too busy with Mountain Dew, Turkish Airlines tapped Dr. Oz this year for its video. The 90-second commercial is entitled 5 Senses with Dr. Oz.
Once again, Turkish Airlines stresses its international route map, though more indirectly this year.
“Go out and see the world. See, smell, hear, taste, and touch.”
That’s a message I can wholeheartedly endorse. By focusing on the beauty of this world, Turkish attempts to subliminally link traveling to the most beautiful and exotic places in the world to Turkish Airlines. I think the Turkish Airlines Dr Oz commercial does a good job. How about you?