Lufthansa has unveiled its new livery, but don’t expect to see it across the fleet anytime soon. In fact, you’ll need to wait seven years for the final aircraft to be repainted.
In a spectacular light show (see video below), the new livery was formally unveiled in Frankfurt last week on a 747-8i. Unlike the beautiful multi-colored light show, the livery will be only blue and white. Although I still believe the livery update is unnecessary, the new livery is undoubtedly attractive.
But Lufthansa seems in no rush to get the job done. In fact, Flight Global reports that the repainting program will take seven years. 40 aircraft will be repainted this year.
German efficiency meet German cautiousness. We’ll start seeing the new livery very soon…but progress will be slow.
I still don’t understand why Lufthansa felt the need to update its livery. Is this really their best defense?
The company needed to modernize the aircraft appearance in order to remain up to date.
Ad Week asserts the move is predicated on Lufthansa’s desire to appear more digital. The iconic crane may look identical, but is now slimmer and “more fit for the digital world.”
Does the new logo appear more digital to you? Not to me…
> Read More: Lufthansa’s Unnecessary New Livery
> Read More: Dear Lufthansa, Please Don’t Ruin Your Beautiful Livery