Lufthansa will be tinkering with its new livery once again, just days after revealing its new design to great fanfare.
In an internal memo (in German) posted on a German frequent flyer talkboard, Lufthansa concedes the livery appears too dark and pledges a pragmatic approach in moving forward with the new branding. Here’s a rough translation of the memo:
Since our first two planes with the updated livery landed in many places around the world, we noticed that for instance the blue plaint on the plane appears to be significantly darker than in the test environment – especially in poor weather conditions. In this regard, we will work on an optimization. Additionally we will also design a version which can combine the Lufthansa Group word mark with the crane logo. The combination of Lufthansa Group with the crane will then be used in clearly specified combinations.
For us this is part of a dynamic process. In the long run it is important that the new design works everywhere. Practical experience is better than any theory. Thus we will continue to collect hands-on feedback in all areas of application and readjustments where required.
I love the German candor. Indeed, the livery does appear black in bad weather, hindering brand recognition. I’m proud of Lufthansa for admitting the problem and promising to move forward cautiously instead of charging ahead with a bad design.
I’m not sure what Lufthansa means in stating it will somehow combine the Lufthansa Group word mark (the written Lufthansa logo) with the crane, but I hope it will return some yellow to the fuselage…
For now, don’t expect any further aircraft to be repainted. Lufthansa may just lighten the shade of blue…but it may well return to the drawing board.
(H/T: Wandering Aramean / image: Lufthansa)