Singapore Airlines is out with another beautiful ad that so magically captures the allure of flying SIA.
The ad begins in a fairy tale-like setting (complete with a unicorn) in which a girl is playing in a grey meadow which suddenly fills with vivid colors. It shifts to a workplace, then to a theatre, and finally to a soaring cliff with an older couple enjoying spectacular views.
The common thread throughout the ad, as usual, is a “Singapore Girl” offering exceptional service.
Then, in the final seconds of the ad, the link to Singapore Airlines’ onboard product is drawn. Exceptional space for a man to work or a couple to enjoy in-flight-entertainment in business class. Personalized service and coloring books for children in economy class. Opulent suites with soaring views for first class passengers.
It all connects and does so in a way that powerfully represents the superior hard product and service available on Singapore Airlines.
As you may know, I’m in the midst of a Singapore Airlines trip report. As it turns out, the service isn’t always perfect. Wait till you read my return trip report…#horrible.
I look forward to every new Singapore Airlines ad and their latest campaign is excellent.
What do you think about it?
(H/T: One Mile at a Time)