Sun Country is eliminating the one thing that made it special…first class.
I raved about Sun Country first class last year after flying from Los Angeles to Minneapolis. The flight was like being transported back 10-15 years in the world of domestic USA flying. The meal was delicious, service excellent, and the price reasonable.
> Read More: Sun Country First Class Review LAX-MSP
Small problem though for the beleaguered Minnesota-carrier: first class lost money. Only half the seats sold. Flights routinely went out with open seats, even after employees were upgraded.
Earlier this year, Sun Country tried to “save” first by cutting it back. Hot meals like the one pictured above were replaced with cold packaged sandwiches. Unsurprisingly, the loads became even worse. Thus, the company has opted to eliminate first class by the end of the year.
I an interview with the Minneapolis Star Tribune, Sun Country’s Senior Vice President of Commercial, Brian Davis, defended the reduction:
That makes it feel like that isn’t an appropriate product for our customers. I’m fully prepared that there are some people who like first class and will be disappointed to see it go. If we look at the big picture, we believe this is the right decision.
As much as I hate to see first class go, I simply cannot blame that business decision. There is no need to lose money or hope for a turnaround in the point-to-point market Sun Country is transitioning to.
> Read More: Can Sun Country Airlines Survive? I Doubt It.
Emotions aside, the first class product just wan’t working. Still, I assert this is eliminating the one thing that made Sun Country special and will further make consumers choose Sun Country on price alone. That’s dangerous in the current competitive landscape.
On another note, I’m happy to see Sun Country will not be fully embracing the Spirit and Frontier models. Power outlets will be added to planes, wi-fi and streaming video will be available, and soft drinks will still be complimentary. I’m not sure how long that will last, but it is something…
That still doesn’t atone, however, for stranding passengers in Mexico.
> Read More: Shameful Sun Country Strands Sundry Sun Searchers
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