Stop by office in Southern California and you might think you just stepped into a Park Hyatt hotel or onto an Etihad flight.
My business partner John and I enjoy listening to music during the day. There are some songs and genres he likes and others that I like. But one we thing we agree on: we enjoy listening to select airline and hotel music that reminds us of our travels.
Songs like the Park Hyatt jingle:
Etihad boarding music:
and United’s take on Rhapsody in Blue:
Heck, one of our favorite things to listen to is the Lufthansa safety video:
Poor employees? The beauty of a Sonos system is that we can shut it out of their office and just play it in ours.
Don’t worry, that’s not the only thing we listen to it. But it strikes me as a testament to the power of marketing. These are just songs that subliminally play in the background: I do not even think about them at the time. Yet days later, I find myself humming them and searching YouTube for them.
So fess up: what is your favorite airline or hotel-related piece of music? Do you find yourself playing these tunes while in the office or at the gym?