JetBlue-founder David Neeleman wants to start another U.S. airline by 2020. He sees an opening for utilizing fuel efficient aircraft between secondary airports. But is the timing right?
Originally reported by Airline Weekly, Neeleman hopes to form a new lost-cost airline called Moxy Airways that will offer point-to-point service between secondary airports including:
- Providence, Rhode Island (PVD)
- Fort Worth, Texas (FTW)
- Burbank, California (BUR)
That list is not exhaustive, but meant to emphasize that Moxy will be avoiding major hubs like Boston, Dallas, and Los Angeles.
At the core of Moxy is the CS300 aircraft from Bombardier, an aircraft program that was recently acquired by Airbus.
Neeleman and his group of investors, who have already raised $100MN fo the new venture, believe that the economics of CS300 . To that end, Moxy Airways has secured 60 orders for the CS300, the largest of the C-Series aircraft from Bombardier. It is soliciting additional financing from investors around the world.
What Will Moxy Airways Look Like?
In an investor presentation leaked to Airline Weekly, the goal of Moxy will not be to compete on the level of Spirit and Frontier. Rather, Moxy will be a hybrid model with complimentary wi-fi and more spacious seats, but charges for seat assignments and snacks onboard. The carrier plans only to sell point-to-point tickets.
Neeleman can boast of a successful portfolio of airlines he help to establish or build. In addition to JetBlue, these include WestJet in Canada and Azul in Brazil.
This airline is not merely wild speculation. Moxy Airways has already taken significant steps to form and I see no reason why, assuming the investment is there, that we will not see a new airline born in the months ahead.
Can it survive? Will it be viable? Only time will tell.
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