Alitalia logic: our airline loses money every year, costs are out of control, but let’s unveil totally new uniforms even though we just changed them a few years ago.
Tell me how you really feel…
Ok, I’ll try be even-handed. Employees were complaining about the existing uniforms, labeling them uncomfortable. What about them was uncomfortable, I don’t know. Perhaps they were too warm? The new uniforms are “breathable” and lighter weight.
But I love the current uniforms. I wrote about them here.
In a press release, Alitalia describes the new uniform:
Alberta Ferretti has created a new uniform that is timeless and elegant, dedicated to the Italian airline’s land personnel and inflight crew, including a suit for men and a skirt suit and dress for women. The pieces are created in a seasonless lightweight fine gauge blue wool that is breathable to ensure comfort and allow movement during flights and all airport activities. The clothes are customized with satin gold buttons engraved with the “A” for Alitalia, and the women’s jackets are marked at the waist with a gros-gain ribbon in the Italian tricolor of the flag.
The outerwear includes raincoats made of cotton and waterproof nylon, for both men and women, finished with a removable lightly quilted lining.
The look includes cotton poplin blouses with pocket detail, foulards and ties in matching silk twill, leather gloves and wool knitwear. For the in-flight crew, Ferretti designed a vest and an Alitalia logoed jacquard apron style dress.
When I saw these new uniforms, my first thought was that the Salvation Army was getting rid of its old uniforms…
Or that someone had some extra Christmas ribbon.
I can’t believe I missed out on this news: One Mile at a Time even covered it, but I discovered it browsing through the Daily Mail travel section (more photos there). I simply do not understand how Alitalia can justify an investment in these new uniforms, especially during such precarious times. Employee comfort is important, great uniforms do not lead to profit, but did the current uniforms truly justify revision? Will Alitalia’s entire image change yet again?