Just a year and a half after entering the market, United Airlines will end daily service between Newark, New Jersey and San Jose, California. The route has not performed as hoped for.
In March 2017, I wrote about United’s return to San Jose, CA with new service from Chicago and Newark. While the Chicago service will remain, the once-daily 166-seat Boeing 737-800 just could not cut it on the transcon route. Service will end on October 26, 2018. United officially blames the route reduction on soft demand.
But remember that United is shifting strategies at Newark, de-emphasizing EWR as a connecting airport and focusing on local traffic. That may have also played a role in this route reduction.
> Read More: United Shifting Strategy at Newark + Washington Hubs
United battled Alaska head-to-head on this route and it appears the Seattle-based carrier can claim victory. Alaska has since added a nonstop flight to New York JFK as well. Delta and JetBlue also now serve San Jose from New York JFK. There was simply too much competition and United was the odd man out.
With United’s fortress San Francisco hub only 33 miles away, it is not a huge surprise that it would choose to focus on that. United will still serve San Jose from Chicago, Denver, and Houston. I still wish United would offer at least a couple flights per day from its LAX hub. Once in a while, flying into San Jose (or Oakland) is much easier than SFO…
image: BriYYZ / Wikimedia Commons