United Airlines has revamped its boarding process…and the new process looks rather familiar.
Here’s the rationale for the change:
The feedback from customers and employees was clear: we needed to improve our boarding process. As part of our ongoing efforts to put customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. We tested a variety of different boarding processes on hundreds of flights across multiple airports. Best practices emerged from each test, and combined, they now form what we are calling “Better Boarding“.
Consequently, the new boarding process is as follows:
Pre-boarding (in this order)
- Unaccompanied minors
- Customers with disabilities
- Active members of the military
- United Global Services® members
- Families traveling with children age 2 and younger
- Premier® 1K® members
- Premier Platinum members
- Premier Gold members
- Star Alliance™ Gold members
- Customers seated in premium cabins: United Polaris®, United First® and United Business®
- Premier Silver members
- Star Alliance Silver members
- Customers who have purchased Premier Access® or Priority Boarding
- United℠ Explorer, Club, Presidential Plus℠ and Awards Cardmembers
Groups 3 – 5
- Economy Plus®
- United Economy®
- Basic Economy
If you’re a longtime United flyer, you’ll recognize this boarding line-up, for it closely resembles the way United used to board before the merger with Continental.
I just hit Platinum status for the year and was happy to move from Group Two to Group One. Now it doesn’t matter. But this is once again another example of the full circle we’ve seen from the ex-Continental leadership as they realize that the United way, not the Continental way, was the better way.