Dear World of Hyatt,
I received an email from you yesterday afternoon. I thought it might be about the rumored devaluation of your cash + points redemptions, but instead it was a note encouraging me join the World of Hyatt program to enjoy free breakfasts at “participating” Hyatt Place hotels. First, I’m not only already a member, but I’m a Globalist member (53 nights this year so far with many more nights booked…). Second, what good is free breakfast when I don’t know which hotels are participating?
By the way, I’d call that picture a bit of false advertising. You can look into my account and see how many Hyatt Places I’ve stayed at. I’ve never seen fresh berries in the breakfast buffet…
Based upon the information your hotels are receiving, the cash + points program is changing on 01 November. Instead of a fixed cash + points rates, the points supplement will only discount the cash rate by 50%. Thus, a hotel that used to be 6,000 points + $75 will now cost, say, the same $6,000 points plus $110 if the rate is $220/night. That’s a routine occurrence when I am staying at the Hyatt Regency Mainz. Think about the Park Hyatt Maldives…
This constitutes a devaluation in almost all cases. And while it is curious you would devalue your program in such a highly competitive landscape considering your limited global footprint, that is your prerogative. But what gets me is that you still have not publicly announced these changes. Are they coming or not? If they are, do you not understand why World of Hyatt members…especially your most loyal members…consider this a deeply problematic lack of transparency?
You’re free to do what you want and devalue how you wish. But please, Hyatt, give us some advance warning. That’s all we are asking for.