Buying sports ticket is just like buying an airline award ticket. It pays to be patient.
I planned on attending Game Three of the World Series last night at Dodger Stadium in Los Angeles. Unfortunately, an emergency in the office dashed that opportunity, but it did not stop my from refreshing StubHub to verify what I knew would occur.
Tickets have been ridiculously-priced for the last week. I’m talking $600+ for nosebleed seats in some cases. No. Thank. You. But I knew that there were far too many “speculators” who bought tickets only to re-sell them. And while Los Angeles may have pockets of affluence, most people–myself included–are not going to drop $400-600 for the worst seat in the stadium.
When it comes to international premium travel, I always tell my Award Expert clients to be patient if the award space isn’t there. Invariably, something opens. It always does, unless there is a storm or strike. And often what opens is the prime nonstop space at “saver” pricing.
Perhaps there’s an economist term of art for this phenomena, but it’s simply a function of supply and demand. Just like airlines release seats at the last minute because they did not sell as many as they hoped for, so do ticket holders release seats at the last minute…and at prices to move them. There’s no revenue for an empty seat.
Look at what happened to ticket prices in the moments before the game started last night:
$157 is a far cry from $600!
I may try again tonight to attend the World Series. If I do, you can bet I won’t be buying my tickets until moments before the game starts. In fact, I’ll likely travel to Dodger Stadium without one. That sounds like some of my trips, where I’ve gone to the airport without a ticket. It always work out. Well, almost always.