Air Canada awarded the diligence of a 9-year-old with a generous offer: come see how real airplanes are painted.
A proud mother, Dawn Alcock, shared a painting her son Reid had spent hours via Twitter. She added that he has had passion for airplanes since age two. She also tagged Air Canada.
My 9 year old boy spent hours perfecting his art. His passion for planes has been evident since 2 years of age. He sketched this free hand then painted it. He’s so proud of his creation & so he should be! @AirCanada pic.twitter.com/F5dKtcGiJi
— Dawn Alcock (@dawnpalcock) December 5, 2018
In a very kind response, Air Canada called the work a masterpiece and offered to fly Reid to one its paint hangars so the boy could watch how a real airplane is painted.
This is what we call a masterpiece! Little artists need inspiration, so how about we fly your son out to one of our paint hangars to see a freshly painted plane up close! … you know, research for his next work of art. 😉✈️ https://t.co/6LmR2tAPnQ
— Air Canada (@AirCanada) December 12, 2018
Reid accepted the free flight and will soon travel as the guest of Air Canada. Monday is Reid’s birthday and he is undoubtedly ecstatic about the birthday present. He lives in Newfoundland and Labrador.
Air Canada will (and should) receive heaps of positive press about this gesture of kindness. That’s the odd thing about corporate accountability and the face of a faceless corporation in 2019. In the world of social media and 24/7 information access, customers do care about little acts of kindness (or naughtiness). And it does impact public perception of a brand, which drives sales. While pricing may still be king, warm-hearted gestures are not easily forgotten. Nor are dragging incidents or cancelled tickets…
(featured image courtesy of @dawnpalcock / Twitter)