United is bringing back the stroopwafel on morning flights. It’s about time!
Via Twitter, United indicated this much-loved treat will return to economy class this month.
We’re starting 2019 on a sweet note – the stroopwafel will be back in the snack rotation starting in January! pic.twitter.com/b2gmyGslY7
— United Airlines (@united) December 28, 2018
The stroopwafel was introduced as a free snack in 2015 on morning flights departing before 9:30 A.M. Rather abruptly, United stopped serving them last June, shifting to maple cookies by Byrd Cookie Company. At the time, United only vaguely indicated the stroopwafel would return:
The Stroopwafel will be available again in the future as the airline rotates between morning snack options. The Stroopwafel will remain on flights departing Europe prior to 9:30 a.m.
It appears six months was the magic number.
Speaking of magic, there’s nothing magical about stroopwafels, they are just a tasty snack full of sugar and carbs. I see that. Others see it. But some calories are just worthwhile, even in the new year. This, at least in my opinion, is one such case.
Some people like to warm their stroopwafels over their coffee. United even made a video demonstrating how to do it:
Although the caramel center tastes great warmed up, I do not place mine over coffee or tea because it tends to make the waffle soggy.
It’s nice to see the stroopwafel back. Ultimately, it is just an unnecessary snack to help pass time on a flight. Even so, it is something I like forward to and associate with United like Rhapsody in Blue. That’s a marketing win.