United has unveiled new uniforms for more than 70,000 employees. My reaction as armchair fashion critic is a big sigh.
I wrote about the new uniforms back in 2017. That was just after the Dao incident and the title of my piece was United Airlines Needs Customer Service, Not New Uniforms. Well, it is two years later and I’ll give United a lot of credit for greatly improving customer service over that period. Even so, I’m not a fan of the new uniforms.
The new uniforms are made by three different brands:
- Brooks Brothers – pilots, male flight attendants and male customer service representatives (debuts 2020)
- Trace Reese – female flight attendants and female customer service representatives (debuts 2020)
- Carhartt – ramp service, technical operations and catering operations employees (debuts 2019)
United outlines its goal for the new uniforms:
Focusing on high quality fabrics, improved breathability and overall enhanced fit, our goal is to design and develop a more cohesive collection that looks good, feels good and enables employees to perform at their best on behalf of our customers.
So let’s take a look at them:
Customer Service “Aloha Wear”
United has certainly earned the right to introduce new uniforms. Furthermore, the uniforms above are just being trialed, they are not the final product. But Walmart-style vests are not fitting for pilots and those horrible purple shirts or athletic striped sweaters for flight attendants are not befitting of a leading carrier. At least that’s my two cents.
Then again, I’m resistant to most change so maybe these new uniforms will eventually grow on me.
What do you think about the new uniforms?