With WestJet morphing into a full-service airline to compete with Air Canada, it was only a matter of time before the airline created its own safety video.
Airlines take safety videos very seriously. And I don’t mean the message, with his is fairly standard around the world. Instead, I mean the production, the theme, and the artistry involved. Air New Zealand has made a franchise of it and United Airlines even releases trailers before its annual safety videos debut.
So how about WestJet? Its new safety video is over seven minutes long. Not so much because of unnecessary fluff, but because every sentence is uttered first in English, then in French. WestJet is promoting the video under the hashtag #FirstFlight, which tracks the first flight of a little girl. It will appear on 787 Dreamliner flights, which feature seatback monitors.
I give the safety video a big shrug. Unlike the amazing Christmas videos that WestJet produces each year, this safety video strikes me as lacking the sort of creativity other airlines have put into safety video.
Then again, maybe that is not the problem at all, but a good thing. At least the safety message is conveyed quite clearly and respects Canada’s bilingual language requirements.
What do you think about the new WestJet safety video?