Lufthansa has released a series of finely-made videos that have absolutely nothing to do with airline travel, save for the fact that they take place in countries that Lufthansa serves. I still enjoyed watching them.
A series of four videos labeled #LifeChangingPlaces track the lives of Ausländers (“foreigners”) encountering life-changing experiences in other nations. One centers on a woman who develops a passion for cooking in Mexico City and eventually opens a restaurant in London. Another focuses on a photographer who fell in love with subzero photographing in Norway. Still, another focuses on a woman whose life was transformed in South Africa and the final one on a Chinese cosmetic student who came to France to study winemaking.
Quite honestly, I found each video inspiring in its own way and recommend you take the time to watch each one. Finding your passion and pursuing it is one of the great gifts in life.
That said, I found the connection between the videos and Lufthansa a bit attenuated. I get it…I think. Lufthansa can take to your dreams. Lufthansa flies to Norway, Mexico City, South Africa, and between France and China. But it is still an interesting (a polite way of saying “odd”) ad campaign.
I’ll add my two cents here on one video, the South African one. I think it’s shallow to essentially argue that salvation comes through doing what we love. Salvation (i.e. true freedom and perfect peace) doesn’t come through a change of venue or a new career. Even so, this video and the other three capture so nicely the joy that comes from new sights, smells, and shores.
Which video is your favorite?