Tomorrow is 312 Day (not to be confused with 420 Day). In celebration, United is offering free beer to select 21+ passengers flying from Chicago O’Hare.
Indeed, this is a totally made-up holiday. But Chicago beermaker Goose Island Brewing Co. wants to make it as ubiquitous as other days associated with numbers…
Goose Island’s premier blend is 312 Urban Wheat Ale. United offers this beer onboard and will do something special on four flights from Chicago tomorrow. Passengers of legal drinking age on the flights below from ORD will receive complimentary Goose Island beer onboard:
- Denver (UA 407)
- Houston (UA 1083)
- Los Angeles (UA 369)
- San Francisco (UA 743)
Passengers on UA 1083 to Houston can even expect live onboard IFE. Goose Island is sending a brewer onboard the to give passengers a “full-fledged brewery experience” at 30,000 feet. The brewer will offer 312 beer, knowledge, and additional giveaways for age-appropriate customers.
I’m not a beer aficionado at all, but it seems Goose Island has copied the third wave coffee trend and is trying to create third wave beer. For the beer fans out there, is that a fair assessment? Will anyone be on one of the four special flights tomorrow? Perhaps if tomorrow goes well we will see free beer across the fleet next year on 312 Day. Or is that a pipedream that suggests the work of 420 Day?