Southwest will shortly commence service between California and Hawaii, but United wants to remind you that there are other choices.
The following appeared on United’s Twitter recently:
I view the ad as a friendly and good-natured jab, but a fair point. Southwest is great for the West Coast, but not for the rest of the nation. It simply isn’t.
When I wrote about the problem of East Coast connections due to lack of redeyes on Southwest, I was met with many fierce comments from Southwest loyalists who utterly dismissed my argument. It is true that while Southwest has a hub and spoke system out of airports like Phoenix, Dallas Love, and Chicago Midway (among others), it also offers many “point-to-point” destinations with focus on local travelers rather than connections.
> Read More: Southwest’s Hawaii Experiment Is Missing One Essential Ingredient
> Read More: Prepare For A Fare War To Hawaii
Thus, it is true that Southwest can fill up its Hawaii flights with West Coast passengers. But it is also true that Southwest is making it very difficult for very loyal Southwest flyers on the East Coast to use Southwest for Hawaii travel. Who wants an overnight connection in Oakland, even with a companion pass? Why would Southwest just cede these passengers to carriers like United?
United seems to enjoy trolling Southwest, also posting a “Love” ad (Southwest’s logo includes a heart and sells using the ticker symbol LUV) from Denver, where United and Southwest compete head-on.
I enjoy United’s clever Twitter ads. On the Hawaii issue, I think United makes a strong point. But that won’t stop diehard Southwest fans from either dismissing it or making the overnight double connections from Hawaii…Southwest deserves credit for that.
image: Tomás Del Coro / Wikimedia Commons