United Airlines has expanded its complimentary snack selection on all flights. But is United prepared for greedy passengers?
Effective immediately, United will offer a choice of one the following three snacks, no matter the time of day or length of flight:
- Byrd’s Maple Wafers
Toby Enqvist, United’s Chief Customer Officer, said:
Since we reintroduced free snacks a few years ago, our customers have come to look forward to enjoying their personal favorites on board – whether it be the stroopwafel, our exclusive maple wafers or the classic pretzels. Now we’re going a step further and when it comes to snacks, every customer wins since our entire inflight snack lineup is available to choose from no matter the time of day.
I’ve bolded the key word…choose.
But what if customers want all three? What these snacks become like what wine flights did in United Polaris…an invitation to greatly increase consumption?
My Concern is Not Unfounded
Hear me out here. I’m not trying to rain on United’s parade; the news of offering three choices on all flights is a positive news story…there is no immediate downside.
But I have not seen any flight attendant memos limiting passengers to just one item. Will passengers be strictly limited to one or can they indulge, much like on JetBlue, and have as many as they want? Will see see people stuffing handfuls of cookies into their bags or gouging down on these treats, especially if there is not sufficient buy-on-board meals loaded?
Let’s go back to wine flights for a moment. It was a wonderful, customer-friendly concept that allowed a guest onboard to sample three different types of red wines or white wines, then choose. Unfortunately for United, this greatly increased alcohol consumption. Eventually, United cut wine flights, cut the number of wine choices, and ended up angering many passengers. It would have been wiser never to offer this in the first place!
So perhaps you see my point. United needs to ration out these snacks or else we risk seeing them all cut when stations start running out of snacks far earlier than forecast. I’m thinking long term, not short term.
Maybe just maybe United is happy to let me take a handful of stroopwaffels on my flight today…I’ll let you know and report back. And I know United has professionals it pays to think about these things. But let the wine flights (and Bloody Mary carts) be a lesson…
> Read More: United Polaris Cutbacks Coming Soon…