United Airlines is testing out the opportunity for first class passengers to pre-order meals. If the trial is successful, it may eventually roll out systemwide.
The first phase of the trial will occur tomorrow, only on select flights from Los Angeles to Washington Dulles. A United spokesperson told me:
During this first phase, a select group of customers seated in United First class with travel scheduled for July 31 from Los Angeles to Washington Dulles received an email inviting the customer to visit a meal reservation page on united.com to select their meal preference from a menu of available options. Customers can select their meal five days before departure and up to 24 hours before their flight. If they choose not to choose a meal they can request from the flight attendant once on board. Our teams will follow up with our customers, review test feedback and adjust as needed.
American Airlines rolled out a meal pre-order years ago and I use it every time I fly AA: it’s a great way to avoid the roulette of sitting in the rear of the first class cabin. It also allows me to better determine what, if anything, to eat at home or in the lounge before stepping onto the flight.
Let’s hope tomorrow’s trial is successful and it rolls out on a wider basis in the near future.