United is copying American and Delta, but in this case the news good: biscoff cookies will soon be available onboard for free.
Stroopwafels, which United introduced onboard in 2017, have become a household name in the USA in part due to their wide availability on United. But these Dutch cookies are not the only crowd-favorites. In neighboring Belgium, cinnamon-sugar biscoff biscuits have been a perfect coffee accompaniment for nearly 100 years. Biscoff is short for biscuit-coffee. These cookies have been available on American and Delta for years and will now be offered as part of the complimentary snack basket in United economy class.
Lotus Biscoff cookies replace Byrd’s maple wafers. Although the maple wafers were unique to United, I was not a fan of them…perhaps others were not either. You may still see the Byrd’s maple wafers for a couple more weeks as the supply is depleted. But the Lotus biscoff cookies will begin to appear as soon as this week.
United has had an on again, off again relationship with biscoff cookies over the years. I recall enjoying these biscoffs in green wrappers over a decade ago. Then they disappeared, then they briefly re-appeared in first class snack basket, then disappeared again. It is nice to see them back.
Now the only question left which is a better choice with coffee, stroopwafels or biscoffs? My biggest issue will be resisting the temptation to take one of each and load up on the extra carbs…
I do think it is worth mentioning that the positive imagery associated with both of these cookies and inextricably tied to U.S. airlines is a powerful testament that little things do make a lasting impression. Ultimately, it is the little things that build loyalty.
Are you excited to see biscoff cookies return to United?