Effective immediately, your United MileagePlus miles will no longer expire.
No strings attached, no minimum activity needed, and no United credit card or other gimmick required.
In fact, United will even retroactively reinstate miles for those members whose miles expired in July and August of 2019.
Why this and why now? Luc Bondar, Vice President of Loyalty and President of MileagePlus, said:
We want to demonstrate to our members that we are committing to them for the long-haul and giving customers a lifetime to use miles is an exceptionally meaningful benefit.
Our MileagePlus program provides customers more ways to earn and use miles than any other U.S. airline. More customers used miles to book award trips in 2018 than in any year before, and we expect with today’s announcement that even more will use miles to travel the world in the years to come.
Even as this news comes in a period of uncertainty over United’s MileagePlus program, this announcement coupled with the end of close-in processing fees this fall will make United a far more attractive loyalty program to occasional and
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I’d say this news is not only good for United customers, but potentially for American Airlines customers as well. In matching Delta, whose SkyMiles also do not expire, American Airlines will likely join the bandwagon as well. In the macro picture, it is rare when the Big 3 U.S. carriers do not eventually move in lock step.
Does this new change your opinion of the United MileagePlus program?