As I watched the KLM advertisement below commemorating its 100th anniversary, I broke down in tears.
Go ahead, watch it before you read my commentary. But grab a tissue. You’ve been warned.
There are so many things I love about this ad. The music. The uniforms. Of course, the airplanes. We, as human beings, have come so far over the last century in terms of aviation.
But it’s the theme of family that struck me most…the same feeling as One Mile at a Time that this life so quickly passes us by.
The multi-generational storyline is beautiful. I love how a little girl looks up at the clouds and dreams of flying then becomes a flight attendant. She gives birth to a daughter who also becomes a flight attendant. She gives birth to a girl who becomes a pilot…and everything comes full circle when the pilot clutches a picture of her grandmother as she sits in the cockpit.
But did you also notice that the couple at 0:24 boarding the Viscount 800 in 1949 is the same couple seated on the 747-200 at 0:57 in 1975? Yes, I know the 747 has a circular staircase…one small error in an otherwise flawless film.
Honestly, I cannot think of an ad that has pulled on my heartstrings like this one. It’s a masterpiece that fills my heart with thanksgiving. I’m thankful for the incredible opportunities I have had to fly (and hope they continue). I am also thankful for the continuity of things that I love, not just airlines. Most of all, I am thankful for a mother’s love, which I saw in my own grandmothers, see in my mother, and now see in my wife as she looks adoringly at my son.
Have you seen a better airline ad than this? Happy Birthday KLM!