Ok, now I get to really play coffee snob.
There’s something you should know about me. I know we are all have our little idiosyncrasies, but when it comes to coffee…well, I’m a little finicky.
I drive my wife and my business partner crazy by refusing to take coffee to go. Ever. I simply won’t drink it in a paper or styrofoam cup. Good coffee is meant to be enjoyed in a “real” ceramic cup. Like this one:
Nothing ruins a cup of coffee like the taste of styrofoam or paper…
And here’s another little secret about me. When I fly economy class, I bring my own coffee cup along or “borrow” one from the club and return it when I land. I don’t mind drinking water from plastic, but coffee must be in a “real” cup.
Enter Air New Zealand. The carrier just unveiled edible coffee cups for lounges and in the air. These leak-proof, vanilla-flavored cups are made in partnership with Twiice, a New Zealand company that specializes in these edible cups.
Twiice co-founder Jamie Cashmore said:
“It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment while at the same time delivering a really cool and tasty customer experience.”
Now, I’m willing to give these cups a try. I also applaud Air New Zealand for thinking outside the box to cut down on waste. But I’m deeply afraid these cups will also be quickly deemed unacceptable by this coffee snob. And who wants to have flight attendants (or anyone else) put their fingers on your edible cup?
So Air New Zealand, you may serve coffee in cookies for the environment, but I use the same cup over and over again. Who’s the better steward now? 😉
What do you think about Air New Zealand’s new edible coffee cup?