The viral story of a young man who gave up his business class seat to a senior citizen has prompted Virgin Atlantic to reciprocate in a big way between now and the end of the year.
I wrote about the onboard incident last week, but to recap:
A young man named Jack struck up a conversation with an older woman named Violet. The 88-year-old is a retired nurse who worked in the United States and United Kingdom. She now resides in the UK, but flies across the pond to visit her daughter in New York.
After boarding, Jack walked to the back of the plane, found Violet, and offered to switch seats with her.
She quickly accepted the generous offer and enjoyed the spacious comfort (or discomfort, depending upon your perspective) of Upper Class.
A flight attendant shared the story on Facebook.
Virgin Atlantic: Upgrades For Oldest Passenger On Each Flight
In response to Jack’s act of kindness, Virgin Atlantic will upgrade the oldest passenger on each flight to the highest cabin available between now and January 01, 2020.
Obviously, this is a busy travel week and premium economy and business class cabins may be sold out. It’s not clear who will clear first, those I’d imagine those who have applied for mileage upgrades will take priority.
Still, even if only a couple of people end up being upgraded (and I think it will be a lot more), this is a very kind gesture.
Why target senior citizens? I say why not? Unmerited gifts need not be explained and I appreciate how Virgin Atlantic is “playing it forward” with upgrades.